Being undoubtedly true, the important understating of the role of content is still neglected by many. Bill told great about this:
http://money.cnn.com/2006/11/30/magazines/fortune/obrienseagate.fortune/index.htm?section=money_latest

The media: “People worry that newspapers are going out of business. So what? It’s the content that’s important. No one gives a shit about the delivery mechanism. Think about mail. You had the pony express, truck delivery, airmail, email. You don’t care how it gets to you. I read more now than I ever did, but I get it off my PC. I don’t need to go down to the end of the driveway and pick up the newspaper. It’s the content that’s most important.”